How Page Layout Affects Conversions

If there is one design concept you need to comprehend it is this one. Layout is of critical importance when it comes to conversions. You might have noticed that newspapers’ layout has been the same for ages. This is because people are familiar with it, and for the most part people don’t need change, also , it works! Publishers have optimized this system to the point where it is almost perfect and it is highly measurable, because there are over a hundred years of data.

The front page always has a bold headline with an enticing photo to draw you in and capture your attention. The other smaller articles are also used to get your attention and then you have the advertisements on strategic spots on the front page. Magazines use a similar system, but they have the advantage of color to entice you even more. Websites are the same, you don’t need to reinvent the wheel here. A good image with a catchy headline will go a long way. You also have animation you can use on a website, that can be used to draw attention to a specific space on your page. A good exercise is to look at the big websites in your niche and see what they are doing. If it works for them it will work for you, and you will see what people in your niche expect and like on a website.

Prospects will look at your first page and decide in seconds if they are going to stay longer or leave and find another site. It works pretty much the same as newspapers and magazines. Your home page must be without clutter and make it easy for prospects to navigate in a stylish and functional manner. Your product will determine if you have a simple or complicated website. Technical products require a lot more explanation in relation to a squeeze page where you just want an e-mail and then explain your product further via later e-mails.

You need to nail the execution above the fold of your home page. Prospects have to be drawn in and your job is to keep them engaged with your content. The best thing you can do to see how page layout affects conversion is by concentrating above the fold. Improvements above the fold almost always lead to better conversions. Spend most of your design time in improving this area of your website and you will see fast results.

The crux here is as follow; you just need to do the basics well and the conversions will follow. Don’t try to be too clever with all sorts of plugins and such. Concentrate on doing the time tested strategies well and you will be well ahead of the curve.

What are the Procedure to File a Patent Registration?

A patent is a legal right that is granted for an invention, product, or process that provides a new way of doing something or offers a new solution to a problem. To get a patent, technical information about the invention must be known to the public in a patent application. DOCUMENTS WHICH IS REQUIRED IN PATENT REGISTRATION · FORM 1: – Application of granting patent · FORM 2: – Specification patent form · Form 3: – Undertaking Form and Statements of Foreign Application · Form 5: – Complete applications of invention declaration · Invention abstract · Priority documents · Attorney power · Other prescribed documents PROCEDURE TO FILE A PATENT REGISTRATION STEP 1 = PATENT SEARCHES Generally, it is considered safe to do patent searches before filing a patent application. If an invention is found in the prior art or is similar to the prior art, then the originality of that invention can be challenged by the Indian Patent Office. Consequently, it is important to perform prior art searches to save money and also save time on an application. STEP 2 = PATENT DRAFTING The invention is written in the techno-legal language, which can be either with or without claims. It is the provisional specification, and with claims, it is the complete specification. The specification specifies the field of a new invention, descriptive details of the invention with working examples, and one of the best methods to perform any invention so that a skilled person can perform any art in the invention. The legal part comes with the claims of the invention, which define the legal protection sought by any inventor. STEP 3- Filling out the Patent Application · Application of the PCT national phase · Application of PCT international · Convention application · Divisional application · Ordinary application · Application of patent addition STEP 4 = PATENT APPLICATION OF PUBLICATION The application is published in an official journal and is open to the public. This is a chance given to the public to object if they have any. STEP 5 = Prosecution of the Patent The request for examination has to be filed within 48 months (4 years) of the application filing date or the date of the priority. The patent examiner examines a patent application and issues an examination report. The examination report contains a series of objections raised by the examiner. MAJOR BENEFITS OF PATENT REGISTRATION A GOOD REPUTATION IN THE MARKET Patent rights enable the inventor to get a noticeable market status and also improve. his portfolio by uncovering the invention publicly in the market. Therefore, it helps him in building up a good relationship with customers and as well as competitors that ultimately add to his revenue. Public Disclosure Patent rights allow public disclosure that also helps inventors build their portfolios by increasing funds, market value, and business partners. Sharing information related to the invention publicly will reveal the inventor’s specialisation and good command of the technical subject or matter. All these facts benefit the owner by attracting leading and high-end investors, shareholders of the company, business partners, and customers. Enhances Credibility The trustworthiness of the inventor will increase after the patent registration is finished. Privileges for Return on Investment Sometimes, the inventor finds that his invention does not show good outcomes for him and therefore wants to hand it over to any other worthy or successful person. Once obtained, the patent allows him to earn a good amount of ROI, or returns on his investments, by focusing on the particular invention. Advantageous in the Longer Run The sale of the invention will result in various advantages for the inventor. It only helps in getting a royalty of 5%, but it is highly advantageous to inventors who have the idea but don’t have the suitable money to bring the discovery to the market themselves. Prohibits Usage of Registered Inventions Registered patents interdict others from using a patentee’s creativity without the patentee’s consent. Also, in cases of the infraction, it helps in taking action against the third party.